October 14, 2022
Yesterday, the entity known as "L7 Entertainment Limited" received their AGCO license to operate in Ontario for the brand known as LuckyDays.ca. This is an interesting move. The same entity also runs LuckyDays.se, which is a casino-only brand that is licensed to operate within the legal Swedish market.
The entity known as "Raging Rhino NV" is the operator of the internationally-focused Curaçao-based LuckyDays.com casino, which would be considered a "grey market" site for Ontario, prior to the province's recent iGaming regulation. LuckyDays.com has games from publishers Play n GO, Microgaming, Wazdan and Booongo. They also have live casino games from Pragmatic Play and LiveG24. Clearly L7 Entertainment will need to modify their LuckyDays.ca site as designed for the province in order ensure it matches other legal Ontario live dealer casinos in only offering compliant and licensed suppliers.
That international casino site has dedicated site versions for Canada in English and French, and it accepts popular Canadian payment methods including Interac, iDebit and Instadebit among others. The LuckyDays dot-com site also has dedicated versions for New Zealand, Germany, Norway and Finland. Most of these other markets suffer from the same lack of local iGaming regulation that has plagued Canada for so long.
Once Ontario regulated itself, despite this operator conducting its main business in an international gaming jurisdiction that has not moved to respect the Ontario market as a whole, the operator sought to move their Ontario-clientele into the regulated market, and submit to taxation and local rules. This is yet another "win" for the regulators in Ontario that want to bring as many "grey market" operators into the legal market as is possible. Since "Lucky Days" has always been a casino-only brand, you can expect this to carry over into their Ontario offering. With no sportsbook vertical likely to be on offer, sports fans in the province will never find "Lucky Days" on a list of the best legal Ontario betting sites. They won't have online poker either.
Yesterday, casino-only brand "LuckyDays" got their AGCO license:
— SNBET (@SNBET_ca) October 14, 2022
➡️https://t.co/dCpfa2op64
They operate a "grey market" dot-com site out of Curaçao, with 🇨🇦-dedicated versions. However, they also run a regulated site in 🇸🇪.
More ON players being migrated to the legal market. pic.twitter.com/Duw1ouJ9Qs
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