First published in 2020, SNBET.ca (SportNation Bet Canada) provides consumer information for those interested in learning about the landscape for online sports betting in Canada, the providers that serve it, and those that might best be avoided. We do this by succinctly outlining the most prevalent current Canadian online sports betting scams, issues with regard to sportsbook payments from Canada and issues with regard to Canadian sports betting sign-up bonuses.
We've been in the business of marketing online sports betting for a long time, with knowledge of many international markets. However, as proud Canadians, we became tired of the dishonest ways that "grey market" online sports betting providers and their betting apps were being marketed towards Canadians. We wanted to shine a light on the matter so that new players that are dead set on using a "grey market" or "offshore" online sportsbook can move forward with the best possible information.
SNBET also covers the latest Canadian sports betting news including the decriminalization of single-event betting in Canada, what's next for Canada's emerging online gaming industry after passing Bill C-218, why the state-by-state regulation of betting as found in the USA is not the best approach for Canada to follow and the important updates on the Ontario iGaming market. For all the latest important news updates during this interesting time for gaming and betting in Canada, follow SNBET on Twitter.
As the provincial legal frameworks for sports betting develop across Canada, we will continue to advocate for locally regulated and taxed market approaches that offer significant consumer choice and protections. In the current systems outside Ontario, with the provinces' pseudo-monopolies, zero "grey market" or "offshore" gaming revenue is returned to provinces for local reinvestment and harm reduction support through taxes.
In the end, know that when we advocate for a market approach that is properly regulated and taxed, we at SNBET are actually advocating to be taxed ourselves, and in a significant fashion, as the bulk of revenue due to affiliate marketers like us comes after gaming taxes or government revenue share percentages have been deducted.
In other words, our revenues from Ontario come after taxes are deducted. Since there are no taxes on these same brand operators serving BC, QC or the rest of Canada from "offshore," we actually get a significantly higher level of revenue from the operators serving these provinces.
So if you're in government, checking on who we are and our motives, know that we already make money via customers in your province. When we ask for iGaming regulation in your province, it's not so we can make more money. It's so that YOU can keep more money in your jurisdiction and implement better, more robust player protections. We know it's counter intuitive, but we would much prefer to earn LESS money via regulation and taxation, given the wider benefits that would come to our home and native land.
Please note that SNBET is compensated by its recommended betting sites, but we truly believe that these are excellent, reputable providers for the online sports bettor in Canada, as outlined in our Canadian betting site reviews. All our recommended betting sites offer Canadian dollar accounts, support several CAD payment methods, have been in business for a very long time and are run by very large and stable companies.
All of our recommended CAD sportsbook (and casino) brands that serve Canada (excluding Ontario) from their "offshore" jurisdictions have gained their Ontario licenses from the AGCO, so they may become fully legal Ontario sportsbooks and/or casino providers. They have all demonstrated their desire to operate in a fully legal capacity where allowed to do so, sharing revenues with government and instituting locally-mandated player protections.
Note that we only "work with" the brands that we actually recommend as top betting providers. Most every other "sportsbook review site" that you can find will "work with" and "recommend" any and every "grey market" or legal Ontario operator, as essentially every operator has an affiliate marketing program. This is not our approach. At SNBET, you will find that several of our operator reviews are not particularly positive, as we use our research & opinions to highlight brands that you may wish to avoid for one reason or another.
Got a question about online sports betting in Canada or Ontario? Got news or a correction?
Contact us on X/Twitter @SNBET_ca.
SNBET.co.nz - In 2024, we launched snbet.co.nz to cover the "grey market" of offshore New Zealand sports betting, as it was very similar to the Canadian situation, except that New Zealand law actually stated that Kiwis could legally play offshore. That changed in 2025, as new legislation made New Zealand a legal sports betting monopoly only, with just two legal online betting brands. But another piece of 2025 legislation enshrined offshore casino play through to 2026 when the country will launch its own local market of legal NZ casino sites, with up to 15 operator brands. Much like Ontario, the New Zealand government is giving a grace period to offshore online casino operators, allowing for continued operation, while they apply for local licenses.
SNBET.se - In 2025, we launched snbet.se to cover the Sweden sports betting market in particular, as opposed to other aspects of iGaming in the largest Nordic market. As one of the best-regulated online gaming markets in the world from a player protection stand point, we felt there were aspects of sportsbook operators there that could be discussed to further help further channelization efforts toward the legal market.