32Red will be a legal online sportsbook and casino provider for Ontario come market launch in spring 2022. Parent company, the Kindred Group, which is based in Sweden, has long-coveted the Canadian market. Even before they were able to serve any part of Canada as a properly 'legal' and licensed operator, 32Red offered its casino games to Canadian players, as did their sibling brand, Unibet (which will also be live in Ontario) from their international site. 32Red may be new as a brand to most Canadians, but not for those that enjoy watching Scottish and English football. As long-time kit sponsors of clubs like Rangers and numerous English clubs, 32Red will be able to leverage this brand heritage within the Ontario sports betting market which counts many Scottish and English football supporters.
Like its sibling brand Unibet, 32Red runs on the Kambi sportsbook platform for sports betting. Since Kambi was actually spun out of 32Red's parent company, they use an excellent implementation of this platform, as not all implementations are the same. This also means that 32Red will provide Ontario players with an option between a quick and intuitive mobile betting site as accessed by your preferred Internet browser, or access to their gaming app. Don't take the luxury of this choice for granted as many US brand entrants to the province's market only offer mobile Ontario betting apps, not mobile sites. Given all of the data privacy concerns that surround the use of mobile apps, it is good to know that 32Red offers this choice where others might not.
Even though 32Red has mainly been marketed as an online casino brand, since it is a major part of the Kindred Group stable of brands along with Unibet, they essentially get to share in offering solidly competitive odds. In fact, most of the time, Unibet and 32Red odds will be identical. So if you were wondering if one or the other might have better value, they are both essentially the same on this. 32Red offers margins around 5% on the main betting markets for the NFL, NHL, NBA and MLB. Then for soccer and more internationally popular sports, 32Red keeps things very competitive on the margin front, usually in the 4% to 5% region.
The rules Ontario sports betting bonuses are not yet set. In the UK, 32Red Sports offers their new players an odds boost sort of incentive to sign up. We'll see if they try for something similar in Ontario, but we'll have to wait.
Assuming they will match their sibling brand Unibet Ontario for available payment methods, we should be able to expect Visa, Mastercard, Interac Online (TD & RBC users) and Interac e-Transfers (all other Canadian bank users). Note that credit cards transactions at all gaming sites from Canada are treated as cash advances. This means that interest is charged from the moment of the transaction, even if you might be the sort of person that always pays off their balance. If you use a credit card at any betting provider, you will be paying interest charges.
Within the new province's new iGaming market, 32Red is positioned first and foremost as a fun online casino with lots of ways to play either online RNG casino games, or live-dealer games where a real-life person runs your game on-camera from a studio, making it one of the top legal Ontario online casinos. You will have access to these games from the same account as for your 32Red sports betting.
While 32Red offers casino and slots style poker games, they do not offer an online poker room where you get to play against other people. If you'd like access to that kind of poker gaming in addition to your sportsbook, try their sibling brand Unibet, or other brands like Betsafe or bet365. Given how many people need to be online playing poker throughout any given day to provide a solid offering, not every sports betting or gaming company has the scale to offer a poker room, so the options are fewer in this respect.
If you'd like to play bingo games, again 32Red does not offer this. You can find bingo games at Unibet, bet365 and BetVictor. All of these alternatives are Ontario gaming providers that we recommend.
32Red Ontario is a 'casino-first' brand that also happens to offer a solid sports betting experience, no matter your preferred sports of interest, or your preferred device for play. 32Red uses a white and red colour scheme, know that if you prefer a white and green scheme, sibling brand Unibet Ontario will offer a similar experience and even more gaming verticals.